Case Studies

Crowning America’s Most Gifted Wrapper For Scotch Brand
To generate media coverage for Scotch transparent tape during the holiday gift wrapping season, Hunter PR created an annual contest that honors “America’s Most Gifted Wrapper.” Contest finalists assemble in New York’s Rockefeller Center in early December to compete for the coveted title and a grand prize of $10,000. The contest is open to professional and amateur gift wrappers nationwide. Since 1997, the contest and related holiday tactics have garnered more than 14,000 placements and 1 billion impressions. Highlights include coverage on Good Morning America, The Today Show, CBS Early Show, Oprah, Live! with Regis and Kelly, Tonight Show with Jay Leno, CNN, Newsweek, Ladies’ Home Journal, USA Today, The Wall Street Journal, New York Times, Los Angeles Times and The Washington Post.