Meta

HUNTER worked with Meta to bring Instagram’s Carversations to life, an unscripted content series designed to help parents and teens have more open conversations about social media safety and screen time. Built around the insight that parents want to talk with their teens about life online but rarely find the right moment, the series tapped into time spent together in the car as a natural setting for candid, low-pressure conversations. HUNTER launched the series with Usher and his sons Cinco and Naviyd, supported by an experiential activation for media and creators, exclusive interviews, and targeted earned storytelling that connected the content back to Instagram’s teen safety tools and resources. Short-form, highly shareable moments extended the conversation across owned, earned, and creator channels, with subsequent episodes featuring Tom Brady and his son Benjamin and Salma Hayek and her daughter Valentina, helping turn an important topic into relatable conversations between parents and teens.