Tequila Don Julio 1942
Bringing Luxury Hospitality to the Biggest Stage in Global Sport
HUNTER worked with Tequila Don Julio 1942 to create a premium, culturally relevant brand experience worthy of its role as an Official Supporter of the FIFA World Cup 2026™. Recognizing that the World Cup experience extends far beyond the pitch, HUNTER transformed New York City’s Chelsea Piers into the Port of Champions, a week-long luxury waterfront destination anchored by a 200-foot mega yacht and immersive cocktail deck overlooking the Hudson River. To elevate the moments where sport and culture come together and reinforce its role as an icon of celebration, the team released a limited-edition Tequila Don Julio 1942 FIFA World Cup 2026, extending the brand experience beyond the waterfront. Over seven days, the experience brought together premium hospitality, dining, match viewing, live entertainment and exclusive programming with hospitality partners including GQ, TAO Group Hospitality, Palm Tree Crew, Noble 33 and Ned’s Club. From intimate tastings and creator moments to headline performances by Coco Jones, Nas and Burna Boy, every touchpoint was designed to generate excitement throughout Finals Week and reinforce Tequila Don Julio 1942 as the premium spirit made to be raised during the culminating moment of the World Cup.
