Adobe

HUNTER supported the launch of Adobe Firefly’s new mobile app and “Boards” feature by developing an immersive, creator-first experiential activation designed to build awareness, drive product understanding and usage. The NYC event brought together media and creators for hands-on demos and interactive opportunities to explore the new products firsthand, transforming Firefly’s generative AI capabilities into an intuitive and accessible experience anchored in relatable, everyday use cases. By giving influential audiences early access to actively create, HUNTER helped turn the product launch into a highly shareable moment that sparked excitement on-site, drove immediate social sharing and generated earned media momentum beyond the event to audiences outside of Adobe’s typical product announcements.