“I LOVE KOREAN FOOD” TWITTER SWEEPSTAKES OFFICIAL RULES

“I LOVE KOREAN FOOD” TWITTER SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. THIS GIVEAWAY IS INTENDED FOR PERSONS IN THE CONTIGUOUS FORTY-EIGHT (48) UNITED STATES AND THE DISTRICT OF COLUMBIA ONLY. DO NOT ENTER THIS GIVEAWAY IF YOU ARE LOCATED ELSEWHERE.

DESCRIPTION OF PROMOTION: This is a game of chance. Via online method only, entrants will have the opportunity to win the prizes described below. Each entrant must be a follower of @TasteofKoreaNYC on Twitter.com. During each Promotional Period (defined below), each @TasteofKoreaNYC Twitter follower who retweets the daily giveaway message will be eligible to win.

ELIGIBILITY: The I Love Korean Food Giveaway (the “Giveaway”) on Twitter is open only to legal residents of the 48 contiguous United States (i.e., not Hawaii and Alaska) and the District of Columbia, who are 18 years of age or older at the time of entry. The Giveaway is not open to owners, directors, officers or employees of Korean Food Foundation (“Sponsor”), Hunter Public Relations, LLC (“Reviewing Organization”), or their respective parent companies, affiliates, subsidiaries, franchises, agents, distributors, advertising and promotion agencies, fulfillment companies, and members of their immediate family (defined as spouse, parent, sibling, child and respective spouses regardless of where they reside) and/or those living in the same household of such persons (whether related or not). The Giveaway is subject to all applicable federal, state, and local laws, rules and regulations, and is void where prohibited or restricted by law.

PROMOTION PERIODS: There will be thirty (30) separate entry periods for the Giveaway, one each for every weekday (i.e., Monday, Tuesday, Wednesday, Thursday, Friday) beginning on Monday, April 18, 2011 and ending on Friday, May 27, 2011 (each period being referred to as a “Promotional Period” and all periods collectively referred to as the “Giveaway Period”):

12:00 AM ET until 11:59:59 PM ET on Monday, April 18, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, April 19 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, April 20, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, April 21, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, April 22, 2011
12:00 AM ET until 11:59:59 PM ET on Monday, April 25, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, April 26, 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, April 27, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, April 28, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, April 29, 2011
12:00 AM ET until 11:59:59 PM ET on Monday, May 2, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, May 3, 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, May 4, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, May 5, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, May 6, 2011
12:00 AM ET until 11:59:59 PM ET on Monday, May 9, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, May 10, 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, May 11, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, May 12, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, May 13, 2011
12:00 AM ET until 11:59:59 PM ET on Monday, May 16, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, May 17, 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, May 18, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, May 19, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, May 20, 2011
12:00 AM ET until 11:59:59 PM ET on Monday, May 23, 2011
12:00 AM ET until 11:59:59 PM ET on Tuesday, May 24, 2011
12:00 AM ET until 11:59:59 PM ET on Wednesday, May 25, 2011
12:00 AM ET until 11:59:59 PM ET on Thursday, May 26, 2011
12:00 AM ET until 11:59:59 PM ET on Friday, May 27, 2011

There will be a different giveaway message (“Message”) each Promotional Period for a total of thirty (30) Messages during the Giveaway Period. The Message will be sent out at the start of each Promotional Period and posted at www.twitter.com/TasteofKoreaNYC.

HOW TO ENTER: To enter, visit www.twitter.com/TasteofKoreaNYC and follow the directions to become a follower of @TasteofKoreaNYC (if you’re not already doing so). Then, retweet the Message once during each Promotional Period. Any eligible follower who retweets the Message is automatically entered into the Giveaway for the Promotional Period during which such Message is retweeted. Five (5) retweets will be selected at random from all eligible entries received during the applicable Promotional Period and deemed the winners for that Promotional Period.

Entries received after the close of a Promotional Period will not be considered for that Promotional Period. Entrants are limited to one (1) entry per person and per Twitter account per Promotional Period. Multiple entrants are not permitted to share the same Twitter account. Entries will not be carried over into subsequent Promotional Periods, if any, and will not be eligible for future prize drawings. Entries not complying in all respects with the Official Rules are subject to disqualification. Entries that have been tampered with or altered are void. Sponsor reserves the right to prohibit the participation of an individual failing to comply with any provision in these Official Rules. Proof of submitting an entry will not be deemed to be proof of receipt by Sponsor. All materials submitted become the property of Sponsor and will not be returned.

WINNER PRIZE SELECTION AND NOTIFICATION: Potential winners will be notified via the @TasteofKoreaNYC page on Twitter.com at the same address through which they entered the Giveaway no more than ninety-six (96) hours following the end of each Promotional Period. To receive a prize, each potential winner must contact Taste of Korea NYC by direct message via Twitter within seventy-two (72) hours of Sponsor’s sending such notification and provide the requested information. A potential winner who does not respond to winner notification within such seventy-two (72) hour period forfeits his/her prize and an alternate potential winner will be selected. If three (3) alternate potential winners are selected without successfully securing an eligible winner, the prize(s) for that Promotional Period may go unawarded.

PRIZE VALUE AND ODDS OF WINNING: One hundred and fifty (150) prizes with a value of $20.00 each. Total approximate retail value of all prizes: $3000.00. Five (5) winners per Promotional Period. Each winner shall receive one (1) coupon for $20 off at the participating NYC Korean restaurants as follows:

	Restaurants	Coupon Details
April 18–April 29, 2011	Bann 350 W. 50th St. New York, NY 10019	Dinner only. Not refundable for cash. Receive credit for amount remaining, if any. September 30, 2011.
May 2–May 13, 2011	Boka 9 St Marks Pl., New York, NY 10003	Not refundable for cash. Receive credit for amount remaining, if any.
May 16–May 27, 2011	Moim 206 Garfield Place, Brooklyn, NY 11215	Not for use on takeout or delivery orders. Not refundable for cash. Receive credit for amount remaining, if any. Expires December 31, 2011.

The odds of winning depend on the number of eligible entries received. All prizes are subject to the restrictions set forth in these Official Rules. Each winner is solely responsible for all expenses, costs or fees associated with acceptance and/or use of the prize not specified herein as being awarded including, without limitation, any and all taxes and gratuities. Limit one (1) prize per entrant. Prizes are not transferable. No prize substitutions or cash alternatives are allowed except as may be determined by Sponsor in its sole discretion. Sponsor will not replace any lost, mutilated, or stolen prizes. All federal, state, and local taxes and fees associated with the prizes, if any, are the sole responsibility of the winners. Sponsor will comply with all income tax reporting obligations.

GENERAL CONDITIONS:

By entering the Giveaway, each entrant, on behalf of himself/herself, and his/her executors and heirs, agrees (a) to be bound and abide by these Official Rules and by all decisions of Sponsor, whose decisions are final and not open to appeal; (b) to release, indemnify, defend and hold harmless Sponsor, its member companies, Reviewing Organization, and its and their parents, subsidiaries, affiliates, members, shareholders, agents, representatives, employees, suppliers, agencies, successors, assigns, licensors, advertising or promotional agencies and any prize-sponsoring agency (collectively, “Released Parties”), from any and all liability whatsoever in connection with or related to this Giveaway, including, without limitation, from any and all causes of action, liabilities, suits, claims (including but not limited to, third party claims that may be made against entrants, and claims arising out of or relating to acceptance, receipt, possession or use/misuse of any prize, or any publicity or other public exposure of entrants, including without limitation, claims concerning infringement or invasion of entrants’ privacy or publicity rights, or defamation, or acts undertaken in preparation for, or participation in, the Giveaway), cross-claims or counterclaims, costs, injuries, losses or damages or demands of any kind (including without limitation personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, “Claims”) WHETHER OR NOT ARISING FROM THE NEGLIGENCE OF ANY OF THE RELEASED PARTIES; (c) that he/she has no right to bring, and covenants not to bring, any claim, action, or proceeding of any kind or nature whatsoever against the Released Parties; (d) to assume all risks, express or implied, associated with all Claims released above, including without limitation, all risks concerning entry into and participation in the Giveaway; and (e) that NEITHER SPONSOR NOR ANY OF THE RELEASED PARTIES HAVE MADE OR MAKE OR ARE RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESS OR IMPLIED, RELATIVE TO THIS GIVEAWAY OR A PRIZE, INCLUDING BUT NOT LIMITED TO, ITS QUALITY OR FITNESS OR MERCHANTABILITY, AND ALL PRIZES ARE TENDERED TO ENTRANTS ON AN “AS IS” BASIS. THERE ARE NO WARRANTIES THAT EXTEND BEYOND THE DESCRIPTION ON THE FACE OF ANY PROMOTION MATERIALS OF ANY PRIZE.

In the event of a discrepancy or inconsistency between disclosures or other statements contained in any promotion materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control.

Automated electronic submission of entries of any kind are prohibited, and any such entries will be disqualified.

Neither Sponsor nor its agents or representatives is responsible for (a) typographical errors, omitted details or any other errors submitted by entrants, or errors in the printing of these Official Rules, the administration or fulfillment of the Giveaway or the announcement of prizes; (b) lost, late, illegible, incorrect, incomplete, misdirected, misaddressed, garbled or otherwise mutilated, stolen or delayed entries; (c) errors, omissions, interruptions, deletions, defects, destruction, theft or unauthorized access to, or alteration of entries or other problems (whether due to technical problems, human error or any combination thereof); (d) telephonic, mechanical, electronic, hardware or software program, network, Internet or computer malfunctions, communications line or other failures, or difficulties of any kind, including without limitation, server malfunction or by any human error which may occur in the processing of entries; or (e) any delay experienced by entrants in retweeting due to (i) variations in the speed with which different Internet servers or connections receive, send and otherwise process digital information or (ii) any other technical reason, whether due to the nature of digital systems, the Internet or otherwise.

Without limiting anything set forth elsewhere in these Official Rules, in case of any dispute, entries will be deemed submitted by the Authorized Account Holder of the Twitter account submitted at the time of entry. “Authorized Account Holder” is defined as the natural person who is in control of the email address associated with the Twitter account used at the time of entry. An entrant may be required to provide Sponsor with proof that he/she is the Authorized Account Holder of the Twitter account associated with his/her entry. An entrant’s entry will be disqualified, at the sole discretion of Sponsor, if he/she attempts to (a) enter the Giveaway through any means other than described in these Official Rules; or (b) disrupt the Giveaway, circumvent the terms and conditions of these Official Rules, or in any way tamper with any component of the Giveaway. Notwithstanding anything to the contrary contained in these Official Rules, Sponsor further reserves the right, in its sole discretion, to suspend, modify or cancel the Giveaway, or any portion thereof, if it cannot be run as originally planned, including by reason of tampering, unauthorized intervention or fraud; infection by computer virus; malicious software attacks, bugs or other problems; or force majeure or other causes beyond the control of Sponsor which impair the integrity or corrupt the administration or security of the Giveaway. In such event, the Giveaway shall be conducted from among all eligible entries received prior to suspension, modification or cancellation, if any, prior to the date on which the event that compromised the Giveaway occurred as follows: the winners will be selected in a random drawing from among all eligible entries received prior to and/or after (as appropriate) the action taken by Sponsor, in which event, notice will be tweeted from @ TasteofKoreaNYC.

Except where prohibited and subject to the releases and other provisions of these Official Rules, each entrant: (1) agrees that any and all disputes, claims and causes of action arising out of or connected with the Giveaway or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in New York, New York; (2) agrees that any and all claims, judgments and/or awards shall be limited to actual out-of-pocket costs incurred and in no event shall include attorneys’ fees associated with participation in the Giveaway; (3) agrees that no indirect, punitive, incidental, special, consequential or other damages, including without limitation lost profits, may be awarded (collectively, “Special Damages”); and (4) waives all rights to claim Special Damages and all rights to have such damages multiplied or increased.

The Giveaway and these Official Rules are governed by the laws of the State of New York, without regard to its conflicts of law rules.

CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.

ENTRANT’S PERSONAL INFORMATION: Information collected from entrants during the Promotional Period will only be used for purposes of this Giveaway.

OFFICIAL RULES: These Official Rules will be posted at www.hunterpr.com/TasteofKoreaNYC/twitter. Individuals may request a hard copy of these Official Rules by sending a self-addressed, stamped #10 envelope to: I Love Korean Food Giveaway on Twitter (Rules), Hunter Public Relations, 41 Madison Ave., 5th floor, New York, NY 10010. Requests for Official Rules must be postmarked by May 27, 2011. Vermont residents may exclude return postage.

WINNERS LIST: The names of the winners may be obtained by sending a self-addressed, stamped envelope to: Hunter Public Relations, Attn: I Love Korean Food Giveaway on Titter (Winners), 41 Madison Avenue, Fl 5, New York, NY 10010. Requests for the names of the winners must be postmarked by June 30, 2011.

SPONSOR: Korean Food Foundation, c/o Cheil Worldwide Inc., 736-1, Hannam-2dong, Yongsan-gu, Jorea 140-739.