Louboutina, Glee, Sprout and Toast Meets World celebrate National Pet Month on the Scotch-Brite Cuddle Couch in NYC’s Central Park to show that pets are #WorthTheMess—no matter how much they shed!
During the biggest festival in the desert, the Batiste Dry Shampoo Styling Studio offered custom styles and product samples to women at The Neon Carnival. From celebrities to influencers to media and consumers, guests enjoyed a quick hair refresh so they could move from stage to stage and party to party without missing a beat.
Media and social influencers tackle their own wall overhauls at Wall to Wall: A 3M DIY Experience. In a space designed to highlight product innovations, guests learn how to easily take their spaces from start to furnished with 3M construction and home improvement products.
In partnership with America’s Cup, Sperry created its boldest collection yet, the Sperry 7 SEAS. Fashion editors and social influencers were invited to preview the collection by strapping on a new pair of shoes, and boxing gloves, as America’s Cup sailors led a morning workout.
As part of his 2016 New York Fashion Week experience, Alexander Wang featured a chic BIC Lighter accessory case around the necks of the models during his high profile Runway show. Lifestyle editors and influencers took home a custom BIC Lighter from #WANGFEST, the hottest NYFW after party.
Top tier editors and influencers jumped in the pool with Ryan Lochte and PowerBar to celebrate the launch of PowerBar’s Clean Start campaign. As someone in need of his own #CleanStart, Lochte was featured in the digital advertising creative and helped introduce the campaign to media on launch day.
At the 37th Annual American Royal World Series of Barbecue® in Kansas City – the world’s largest BBQ competition - Smithfield invited six grilling enthusiasts to go head-to-head and show off their skills in front of celebrity pitmaster judges at the Hog Wild Throwdown Championship finale. The Smithfield Hog Wild Throwdown contest encouraged Americans to get creative on the grill with fresh pork all summer long.
To celebrate the pepper harvest on Avery Island, Louisiana, TABASCO® Brand enlisted local bartenders to serve cocktails including TABASCO® pepper sauces at the annual Harvest Party in London.
To ignite creativity in kids and bring art to urban neighborhoods, Post Pebbles enlisted local artists and Boys & Girls Clubs to paint vibrant murals.
Tom Brady kicks-off the Dream in Black marketing campaign for Beautyrest at a press event at the St. Regis Hotel in New York City.
To launch its new Do. No Harm. campaign, Command Brand from 3M partnered with MC Hammer — the one Hammer that hates nails — at a #ThrowbackThursday lip syncing event at Grand Central Station in New York City.
The limited-edition LACTAID® and Milk Bar Ice Cream Truck helped consumers at the Santa Monica Pier in Los Angeles say goodbye to #DairyEnvy this Memorial Day Weekend with free custom creations made with LACTAID® Ice Cream.
Skydiver Luke Aikins trains for Stride Gum Presents Heaven Sent, his historic jump from 25,000 feet without a parachute that was broadcast live on FOX and captured headlines all over the world.
The Tequila Don Julio Airstream Speakeasy, a bespoke mobile bar, has made more than 50 stops delivering crafted cocktails to guests throughout the U.S. Here, editors enjoy a specialty dinner created by top local Chicago chefs along with Tequila Don Julio drink pairings.
At the DIAGEO World Class Finale, U.S. Bartender of the Year, Jeff Bell, receives a round of applause for his performance in the Cocktails Against the Clock Challenge.
To inspire youth interested in aviation, the Pima Air & Space Museum launches the 45-foot, 800-pound paper airplane, "Desert Eagle," as part of its award-winning campaign, The Great Paper Airplane Project.
Hunter Public Relations took home the PRSA Silver Anvil Award in Marketing Consumer Products (Beverages) for their work with Diageo on the Johnnie Walker & Wilmer Valderrama Walk the U.S.-Mexico Border to Take a Stand for Diversity campaign.